If your products carry an EAN barcode, you can have your first GS1 Digital Link QR code live this week, using identifiers you already own. No compliance team, no packaging redesign, no consultant. Unitag tracks 2.4 million scans daily across 189 countries, for global brands and small producers alike. The platform is certified by GS1….
One printed GS1 Digital Link QR code can send a shopper to the product page, a recycler to sorting instructions, and a customs system to the Digital Product Passport. The mechanism that makes this work is called link types, defined by the GS1 Digital Link standard. GS1 documents it in standards PDFs and a vocabulary…
Here is the answer to “when does the Digital Product Passport apply to us”, sector by sector, on one page. The honest summary: one date is fixed, the rest arrive one delegated act at a time, and the useful preparation starts well before any of them. Unitag tracks 2.4 million scans daily across 189 countries….
Every section below opens with a sentence we have actually heard from clients. Find yours, read for thirty seconds, and you’ll know what to do. Everything rests on the same thing: a QR code printed once on your product, whose destination you change whenever you want, without ever reprinting. Unitag is certified by GS1 France…
One printed QR code can carry your product through retail checkout in 2027 and into the Digital Product Passport whenever your sector’s rules apply, without a reprint in between. The part that makes this work is the resolver, the service that receives each scan and works out where to send it. Unitag tracks 2.4 million…
Certified, compliant, compatible, approved: GS1 claims carry different weight. What each one proves, who stands behind it, and how to check before you sign.
GS1 operates a global resolver at id.gs1.org and describes it, in its own documentation, as the resolver of last resort. The phrase repays attention. It tells you that resolvers matter enough for the standards body to run a safety net, and that GS1 itself expects production traffic to live somewhere else, on infrastructure a brand…
You can check today, in about ten minutes, whether a resolver is ready for the Digital Product Passport. Since July 2026, six of the eight European standards framing the DPP are published, and they spell out what the infrastructure has to do. Here is the short version in plain language, and the questions worth asking…
Forty-eight countries, covering 88% of world GDP, are piloting the migration to 2D barcodes at retail point of sale. As QR codes move from campaign accessory to product infrastructure, the data they generate matters to more teams than marketing: trading, compliance, IT and legal all end up reading it. Yet most buying processes still evaluate…
Since 20 July 2026, you can open an account in the EU Digital Product Passport registry, test your product data against the official data models, and see exactly what registration will ask of your brand, before any obligation applies to your sector. The implementing regulation behind it, (EU) 2026/1778, entered into force on 6 August….
