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  • GS1 Digital Link QR code on product packaging for Sunrise 2027 retail compliance

    GS1 Digital Link vs QR Code: What Brands and Printers Need to Know Before Sunrise 2027

    Apr 28, 2026

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    by

    Marko Pavuna
    in Blog, Packaging

    By 31 December 2027, retailers across 48 countries — covering 88% of global GDP — must accept 2D barcodes at point of sale. Walmart, Carrefour, Target, Woolworths, and Kroger are already setting supplier deadlines. And yet, as brands and printers…

  • QR Codes on Packaging: The Complete Guide for 2026

    Mar 30, 2026

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    by

    Marko Pavuna
    in Blog, Packaging

    A packaging manager at a food brand told us he’d printed 200,000 units with a static QR code pointing to a product page. Two months later, the page URL changed after a website migration. Result: 200,000 packages in circulation scanning…

  • Introducing the Supervisor Role

    Mar 13, 2026

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    by

    Marko Pavuna
    in News

    Your Unitag dashboard now includes a fourth role: Supervisor. Supervisors work like scoped Admins. They have full operational control — managing QR codes, overseeing team members, and distributing tasks — but only within their assigned department, region, or client account.…

  • How QR Codes Are Used in the Hospitality Business: Applications and Display Ideas 

    Mar 10, 2026

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    by

    Livie Goalabre
    in News

    QR codes for hospitality transformed how hotels, resorts, restaurants, and tourism services deliver fast, convenient, and touch-free guest experiences. As guest expectations move toward mobile accessibility and efficient processes, QR codes provide an efficient way to enhance interactions without overwhelming…

  • Why Companies Should Stop Paying for Every Single QR Code and Start Paying for What Actually Matters

    Feb 24, 2026

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    by

    Marko Pavuna
    in News

    There’s a quiet inefficiency sitting inside most B2B QR code contracts, and almost nobody is talking about it. If you’ve ever evaluated a QR code platform for your business, you’ve probably encountered the same tiered pricing structure: a Basic plan…

  • Why You Should Start Considering Unitag for Your GS1 QR Transition Today

    Apr 29, 2025

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    by

    Livie Goalabre
    in News

    The retail and manufacturing industries are undergoing a significant transformation as the traditional barcode, a staple for over 50 years, is being phased out in favor of more advanced QR codes. This shift is driven by the need for enhanced…

  • QR Codes For Business: 10 Ways To Generate Revenue

    Jul 30, 2024

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    by

    Jean-Charles Passepont
    in News

    When you think about QR codes, the first thought that comes to mind probably isn’t about revenue growth. But, QR code surprisingly pack a lot under the hood, and have surprising capabilities that can positively impact your business.  Let’s explore…

  • 8 Advantages of QR Codes for Digital Marketing

    Jul 30, 2024

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    by

    Jean-Charles Passepont
    in News

    Contemporary technology is all about accessibility and efficiency. The influx of smartphones in the past decade has people relying on faster communication and accessing information at their fingertips in minimum time. The QR code response system is one such technology…

  • Are All QR Codes the Same?

    Jul 30, 2024

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    by

    Jean-Charles Passepont
    in News

    If you look at it at face value, all QR codes look pretty much identical – A square box with a grid of boxes with three “eyes” at its corners. It follows that all QR codes should be the same…

  • How Do I Create a QR Code for a Landing Page?

    Jul 30, 2024

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    by

    Jean-Charles Passepont
    in News, Tutorials

    Almost 15 billion people own smartphones. With user convenience being the foremost concern of thriving businesses, what measures are you exercising to optimize your landing pages for these billions of smartphone users?  Smartphones account for almost 63% of organic search engine visits in the…

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The Unitag Blog — QR, packaging, traceability, GS1 Digital Link

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