Tag: Marketing

  • 8 Advantages of QR Codes for Digital Marketing

    8 Advantages of QR Codes for Digital Marketing

    Contemporary technology is all about accessibility and efficiency. The influx of smartphones in the past decade has people relying on faster communication and accessing information at their fingertips in minimum time. The QR code response system is one such technology gaining rapid momentum in digital marketing.  QR codes have become increasingly popular in marketing strategies…

  • Are All QR Codes the Same?

    Are All QR Codes the Same?

    If you look at it at face value, all QR codes look pretty much identical – A square box with a grid of boxes with three “eyes” at its corners. It follows that all QR codes should be the same or similar in their function, right? Well, it’s more nuanced than that, and in this…

  • Unitag.io and PiQR.io join forces to redefine the standards of QR code security

    [London, Prague, 4.7.2023] – Unitag.io, a global provider of QR code solutions, is pleased to announce a strategic partnership with PiQR.io, a trailblazer in the packaging industry. This collaboration aims to bring security and copy-detection into a mainstream QR coding used in the packaging industry, revolutionizing the level of security and authentication confidence with which the…

  • Do QR Codes Have to Be A Certain Size?

    Do QR Codes Have to Be A Certain Size?

    QR codes are becoming increasingly common nowadays due to their numerous benefits. The main benefit of QR codes is that they’ve made it easy and convenient to transfer information from the businesses to their customers. One scan and they know all about your business.  But the one thing that impairs QR codes’ usefulness is their…

  • 5 Possible Reasons Your QR Code Isn’t Working

    5 Possible Reasons Your QR Code Isn’t Working

    QR codes aren’t always easy to implement or use. While the technology is improving, you might be experiencing issues with your QR codes and need a quick fix for them.  There are QR code generators everywhere. You have 1, 2, 3, and 4 step generators that take you through the process. But no matter what…

  • Creating QR Codes for Google Forms in 5 Simple Steps

    Creating QR Codes for Google Forms in 5 Simple Steps

    Whether you are making registration for your business or surveying your research paper, Google forms are the most convenient option for you. With Google form, you can effortlessly collect the responses of numerous people.  Though creating a Google form is not a problem, distributing it among people is. Reaching out to people to fill out…

  • QR Codes and Geotagging: Everything You Need To Know

    QR Codes and Geotagging: Everything You Need To Know

    QR codes and geotagging (using QR code location) are two of the biggest buzzwords in digital marketing. The potential to connect your physical business with customers who pull out their smartphones at the angle needed to read a particular QR code is enticing, but only if you do it right. Reaching your target audience has…

  • QR Codes & the FinTech Connection

    QR Codes & the FinTech Connection

    QR code is the new way of communicating in today’s digital landscape. It is quick, engaging, and has the ability to store a tremendous amount of information. You can use a QR code to redirect your audience to your landing page, dial your business number, view your location, or download your app. But when we…

  • How QR Codes Work for Payments?

    How QR Codes Work for Payments?

    According to a survey, 93.9% of the respondents in Japan are familiar with QR codes as of 2021. Though QR codes were labeled a fad, when introduced, their popularity is increasing day by day.  Significant usage of QR codes is for payments. Though the most common applications of QR payments are recorded to be restaurants and bars, the…

  • QR Codes & the Logistics Connection

    QR (Quick Response) codes are an item coding system that can store various types of information and can be read quickly. They also provide the added advantage of storing large amounts of information. The best part is that they can be scanned easily and are more secure as compared to more traditional forms of information…