Analytics: Manage, Monitor, Measure
Shaping Your Marketing Campaigns
Our Analytics tool tracks your marketing efforts
Our 3 ’M’ promise (Manage, monitor, measure) gives you data and insights in areas specific to QR codes by unlocking broader possibilities.
Utilizing the Analytics tool alongside your QR codes will give a clear visualization of your consumer data.
Unitag’s Analytics answers questions like: Who? Where? When?, which are displayed in a visual format for better reporting and depiction of your end audience.
Unitag helps you gather insights by using QR codes to capture data during real-world interactions with your customers — such as at events, in-store visits, or product use.
An Advanced Analytics Solution
Customer Experience Tracking
With our advanced analytics, you can track your customers' journeys and understand their lifecycle with a reduced reliance on third-party data.
Any consumer scanning a QR Codes produces quantitative data, including:
Their location when scanning your QR code.
The type of device used to scan your QR code.
Their preferred language.
Number of scans per user (single or plural)
When a QR code is scanned, multiple data points can be recorded, creating a rich dataset.
Unitag’s analytics software allows you to collect that data, analyze and use it for your marketing strategy.
Analytics That Power Growth
Data Segmentation to Provide Enhanced Insights
More than just a performance indicator: a tool that enables a more granular understanding of your data.
Marketing campaigns using data analytics can yield enhanced data output to make better-informed business decisions. Data collected via QR Codes can be segmented to improve understanding. Data can be grouped by:
Campaigns
Devices
Location (local or international)
Analytics Reporting
Unitag offers two comprehensive analytics report forms that you can download in Excel and CSV.
Synthetic Overview
This consolidated report aggregates data from all your QR codes, highlighting top performers and providing a strategic overview of your campaigns. It enables quick trend identification and success metrics across your QR code portfolio.
Detailed Scan Analysis
This granular report presents a chronological, scan-by-scan breakdown of your QR code activity. It includes rich data points such as:
Scan timestamps
Device information
Location
Destination URLs
This detailed format allows in-depth analysis of user engagement patterns and campaign performance over time.
In Summary
Depending on your QR code pricing plan with Unitag, you can access analytics data for different time periods.
Here’s a quick summary below:
- Standard Pricing Plan - Access to the past 2 weeks of your analytics data
- Gold Pricing Plan - Access to the past 3 months of your analytics data
- Platinum Pricing Plan - Access to the past 3 years of your analytics data
Contact us here, and we will walk you through our pricing plans and help you choose the one that’s right for you.